Day 3: A Flurry of panic

Well, yesterday was a day of mild panic. I keep hitting reload on the Flurry Analytics screens but it resolutely refused to show an increase in the number of users. Flurry is updated at various times during the day and I need not have worried. Here is the nice graph showing yesterday’s installations.

My assumption is that these installs result from organic search within the Android Market. Last night I tweaked the automatic translations. In particular I found that the translator had translated the product name “Keyapt SMS” into other scripts. This is undesirable and I manually corrected it for all languages.

We are not going to engage in active marketing until we understand the organic search better. I am particularly interested in whether we see a network effect, that is to say, that users recommend to users and we see exponential growth. If this effect was low it might be masked by a marketing effort. I want to tweak the actual product and its social marketing capabilities until it demonstrates a strong network effect.

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About Dr James Bayley

If you would like chat please contact me. My consultancy ElephantPM provides project management services including FogBugz training, project start-up and troubleshooting. Having developed successful software products for other people I decided to create my own and Keyapt SMS, which was created with Chris Saltmarsh is the first. You can follow me at blog.jamesbayley.com and @ElephantPM on Twitter.

Posted on November 11, 2011, in Flurry, Keyapt SMS. Bookmark the permalink. Leave a comment.

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